Christmas Korean Style – Chinese play on words

This ad poster was found in the Taiwanese chain A+1 and features a Chinese play on words to promote their range of Korean products. The poster reads 聖誕韓流(圣诞韩流 shèngdàn hán liú), which means Christmas 聖誕 Korean 韓 style 流. While 流 might not usually be used for ‘style’ (風格 is more common) it fits nicely with the winter theme of the promotion and is exactly the same pronunciation as 寒流(hánliú)which means cold stream/cold current.

Vocabulary

聖誕節(圣诞节)

Shèngdàn jié
Christmas

韓國(韩国)

Hánguó
Korea

流行

Liúxíng
popular, to be in style

Christmas Korean Style

We love play on words like this so if you’ve seen any let us know.

  • Haggis McBaozi

    McDonald is in on the act too! Check out the 八宝迎春 meal deal ad

    http://youtu.be/TGNIQPUO0aI

    祝大家马上有钱,马上发啦!