Chinese keywords: A new product hits the market!

Unless you’ve been hiding under a rock for the last month, or just not interested in technology at all, you will certainly have heard the rumours surrounding Apple’s new iPhone. Well, it was finally officially announced yesterday morning at Apple’s WWDC keynote speech by Steve Jobs. So why not let’s take advantage of this event and look at a few keywords that you’ll see used in the Chinese language media for describing the release of a new product:

開賣 (开卖)

Pinyin: kāi mài
Zhuyin: ㄎㄞ ㄇㄞˋ
English: to go on sale, start selling
Example:

賈伯斯WWDC正式發表iPhone 4,6月24日美國率先開賣

贾伯斯WWDC正式发表iPhone 4,6月24日美国率先开卖

jiǎ bó sī WWDC zhèng shì fā biǎo iPhone 4, 6 yuè 24 rì měi guó shuài xiān kāi mài

At WWDC Jobs officially announced iPhone 4, (it will be) going on sale for the first time in the USA from the 24th of June

上市 (上市)

Pinyin: shàng shì
Zhuyin: ㄕㄤˋ ㄕˋ
English: to go to market (with a product), for a product to be released
Example:

今年7月底會於另外十多個市場上市,包括台灣在內的其他市場上市時間為9月底

今年7月底会于另外十多个市场上市,包括台湾在内的其他市场上市时间为9月底

jīn nián 7 yuè dǐ huì yú lìng wài shí duō ge shì chǎng shàng shì, bāo guā tái wān zài nèi de qí tā shì chǎng shàng shì shí jiān wéi 9 yuè dǐ

At the end of July this year, (the iPhone) will be released into a further ten markets, with Taiwan and other markets expecting a release at the end of September

推出 (推出)

Pinyin: tuī chū
Zhuyin: ㄊㄨㄟ ㄔㄨ
English: to push out a new product, to release a product
Example:

蘋果公司推出新款手機iPhone 4,是全球最薄的智能手機…

苹果公司推出新款手机iPhone 4,是全球最薄的智能手机…

píng guǒ gōng sī tuī chū xīn kuǎn shǒu jī iPhone 4, shì quán qiú zuì bó de zhì néng shǒu jī…

Apple pushed out the new model iPhone 4, the world’s thinnest smart phone…

出來 (出来)

Pinyin: chū lái
Zhuyin: ㄔㄨ ㄌㄞˊ
English: for a new product to come out/to be released
Example:

記者近日多次詢問中國聯通…負責人,得到的答案均是只是聽說蘋果有新產品要出來

记者近日多次询问中国联通…负责人,得到的答案均是只是听说苹果有新产品要出来

jì zhě jìn rì duō cì xún wèn zhōng guó lián tōng … fù zé rén,  dé dào de dá àn jūn shì zhǐ shì tīng shuō píng guǒ yǒu xīn chǎn pǐn yào chū lái

After repeated enquiries to China Unicom representatives, the only answer received was ‘we’ve heard Apple has a new phone coming out‘…

行銷 (行销)

Pinyin: xíng xiāo
Zhuyin: ㄒㄧㄥˊ ㄒㄧㄠ
English: to go on sale, to be put on sale, to sell, to market
Example:

…蘋果善於行銷將吸引到部份族群,但蘋果作業系統相對封閉…

…苹果善于行销将吸引到部份族群,但苹果作业系统相对封闭…

… píng guǒ shàn yú xíng xiāo jiāng xī yǐn dào bù fèn zú qún, dàn píng guǒ zuò yè xì tǒng xiāng duì fēng bì …

…Apple are good at selling products/marketing and attracting a certain group of people, but their operating system is still relatively locked down…

What other words are there that are useful specifically for releasing a new product to market? There must be some that aren’t included here… let us know below: