Taiwanese Anti-ECFA Propaganda

The Economic Cooperation Framework Agreement (ECFA) between China and Taiwan was signed last week, although the trade agreement has met with much opposition in Taiwan from the Democratic Progressive Party (DPP), taking the stance that ECFA will have adverse effects on Taiwan’s industry.

In this latest campaign, “Say No To ECFA”, the DDP use the mock Facebook profiles of both the Taiwanese and Chinese Presidents to convey their anti-ECFA message. Ma Ying-jiu and Hu Jin-tao are portrayed as best friends, both pushing the benefits of ECFA.The following pages of the leaflet tell the stories of normal people and how ECFA will negatively affect their business or way of life.

Regardless of your stance on ECFA there’s no denying that this is a brilliant example of marketing a political message.

The leaflet starts out by showing Ma’s and Hu’s “Factbook” profile, here you can see Taiwan President Ma’s profile, where he is proclaiming how ECFA will increase Taiwan’s competitiveness:

馬英九:ECFA是幫助人民做生意提升台灣競爭力!

马英九:ECFA是帮助人民做生意提升台湾竞争力!

mǎ yīng jiŭ: ECFA shì bāng zhè rén mín zuò shēng yì tí shēng tái wān jìng zhēng lì

English : ECFA will help people do business, and increase Taiwan’s competitiveness

幫助(帮助)

Pinyin: bāng zhù
Zhuyin: ㄅㄤ ㄓㄨˋ
English: to help, assist

生意(生意)

Pinyin: shēng yì
Zhuyin: ㄕㄥ ㄧˋ
English: business, 做生意 to do business

提升(提升)

Pinyin: tí shēng
Zhuyin: ㄊㄧˊ ㄕㄥ
English: to increase/raise

競爭力(竞争力)

Pinyin: jìng zhēng lì
Zhuyin: ㄐㄧㄥˋ ㄓㄥ ㄌㄧˋ
English: competitiveness

Below that is President Ma’s timeline, where we can see replies from Hu Jintao (the current President of China) and Chen Yunlin (Chairman of the Association for Relations Across the Taiwan Straits):

胡錦濤:小馬歌說得一點也不錯!ECFA是幫助「兩岸大企業家」作生意,提升「中資」在台灣的競爭力!

胡锦涛:小马歌说得一点也不错!ECFA是帮助“两岸大企业家”作生意,提升“中资”在台湾的竞争力!

hú jǐn tāo: xiǎo mǎ gē shuō de yī diǎn yě bú cuò! ECFA shì bāng zhù “liǎng àn dà qì yè jiā” zuò shēng yì, tí shēng “zhōng zī” zài tái wān de jìng zhēng lì!

English: You said it, mate! ECFA will help “Taiwan and China’s big businesses” do business, increasing Chinese investment in Taiwan’s competitiveness!

陳雲林:小馬歌,今年我想去台灣遊個澄清湖,到時可不可以請台灣公安大哥們再幫我開個到呢?

陈云林:小马歌,今年我想去台湾游个澄清湖,到时可不可以请台湾公安大哥们再帮我开个到呢?

chén yún lín: xiǎo mǎ gē, jīn nián wǒ xiǎng qù tái wān yóu ge chéng qīng hú, dào shí kě bù kě yǐ qǐng tái wān gōng ān dà gē men zài bāng wǒ kāi ge dào nē?

English: President Ma, I want to come to Taiwan this year and go to Cheng Chin Lake, when I get there can you have the police force give me an escort again?

Possibly the most amusing part of this page is the very bottom, where you can see President Ma and Chiang Pin-kung (chairman of the Straits Exchange Foundation) have ‘friended’ Hu Jintao:

馬英九和江丙坤現在是胡錦濤得朋友。

马英九和江丙坤现在是胡锦涛得朋友。

mǎ yīng jiŭ hé jiāng bǐng kūn xiàn zài shì hú jǐn tāo de péng yǒu.

Ma Ying-jiu and Chiang Pin-kung (chairman of the Straits Exchange Foundation) are now friends with Hu Jin-tao

On Hu Jin-tao’s page President Ma can be seen requesting to be in the next photo on his wall:

馬英九:好靚的合照啊!!濤歌下回我也要跟你拍一張!

马英九:好靓的合照啊!!涛歌下回我也要跟你拍一张!

mǎ yīng jiŭ: hǎo jìng de hé zhào ā!! tāo gē xià huí wǒ yě yào gēn nǐ pāi yī zhāng!

English: such good group photos!! Nest time I want to take a photo with you!

Much more thought out than the last anti-ECFA campaign anyway!

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